CALF

CALF is a speculative brand identity for a day-to-night cocktail + espresso bar inspired by the history of queer leather culture.

The brand’s purpose is to create a safe queer meeting space while simultaneously providing a platform to talk about advantages + disadvantages of PrEP, safe sex, and authentic stories + experiences from diverse voices across the LGBT+ community.

PROJECT TYPE
Student

THE PLAYLIST

THE INTERIOR

HOW TO VIEW
Skip to around halfway through the video and pause it. Click and drag anywhere within the video frame to explore.

View one of a daytime experience in CALF.

View 2 of CALF during the night time.

CALF MAGAZINE

CALF—MAGAZINE.COM

A publication intended to serve as a platform for the representation of diverse queer experiences. — This is a sample online article. You can read the full one at https://www.them.us/story/how-gay-men-normalize-sexual-assault.

THE MENU

MERCHANDISE

POSTERS

INSTAGRAM POSTS

VIDEO

Instagram promotion for CALF, an espresso and cocktail bar inspired by leather culture and queer history.

Instagram promotion for CALF, an espresso and cocktail bar inspired by leather culture and queer history.

Lovesick

Rituals of Self Destruction